It clothes and sponsors the UCI ProTeam, the host of the initial time trial to be held in Burgos on the occasion of the VIII centenary of its Cathedral
The Spanish brand Finisseur is making its debut this year with professional cycling in the 76th edition of La Vuelta Ciclista a España, and it does so with Burgos BH, the team it sponsors and for which it has made all of its kits. To celebrate the collaboration, the clothing company is launching an audio-visual piece that explains how both brands share values like passion, effort, struggle and sacrifice to achieve success without looking back, but never forgetting their origins.
Finisseur’s slogan, ‘Never look back’, serves as a lever to argue the union with Burgos BH, a team formed by cyclists who fight in every competition, in every stage, looking for the optimal moment of attack to break away from the squad and achieve victory. This is shown in the video that the brand has published, under the name Proud to be Burgos, to celebrate this first sponsorship in La Vuelta 2021, the most important event of the season, and that aims to inspire the members of Burgos BH to ride with determination and achieve to be Finisseurs in the toughest races.
Furthermore, the debut of Finisseur in professional cycling has a great significance this year, since it coincides with the start of the Spanish round in the individual time trial that will be celebrated in Burgos to commemorate the 800th anniversary of its cathedral. The collaboration is based on the sponsorship of the team, for which it has designed and made all the kits they will wear during the season to measure. The collection is made up of a set of technical garments based on the latest textile technologies that cover all the needs of the team to be able to train and compete, giving maximum performance at all times of the year. The complete catalogue is now available on the Deporvillage.com platform for all those fans who, like the professionals, are looking to give the maximum in their outings on two wheels.
This year, live La Vuelta with more passion than ever before dressed like the professionals of Burgos BH.
PROUD TO BE BURGOS