Launches its first private label collection focused on MTB bikes
The leading sports e-commerce in Spain Deporvillage launches a collection of bicycles under its own brand, created to reinforce its cycling equipment division, a category in which it is the market leader. Initially focused on the MTB discipline, the new range consists of four models with an excellent quality-price ratio that meet the needs of users who are just starting out in the world of cycling.
This launch is part of an ambitious strategic plan of the company to position Deporvillage also as a leading brand in the sale of bicycles. “We are very proud to be able to launch the Deporvillage bicycle collection, especially considering the current market situation”, explains Fermín Mancebo, COO & Head of Own Brand at Deporvillage, “cycling is one of our main disciplines, and that’s why we will continue to work hard to ensure that our customers find the offer that best meets their needs from Deporvillage”
Attractive aesthetics and great performance
The Deporvillage bicycle collection is based on four main concepts: comfort, performance, attractive design and user-friendliness. The models are segmented by nomenclature according to the distances defined in the practice of MTB -SL up to 20km; PR up to 50km and GR more than 50km-, and their prices range from 550 to 2000 euros.
The Deporvillage SL100 Lady (549.99€) and Deporvillage SL100 (549.99€) have a Shimano drivetrain, the drivetrain of the Deporvillage PR500 (649.99€) is the Sunrace and that of the Deporvillage GR900 (749.99€) is the Sram SX Eagle. All models are equipped with Shimano brakes. In addition, there is a fifth model, the Deporvillage GR920 Carbon (€2,099), a limited-edition model to be launched in the first quarter of 2022, designed for more intensive sports use.
More information: www.deporvillage.net