The circuit, which includes the four best Catalan triathlons, will be called Deporvillage TriTour for the next two seasons
Deporvillage and La Liga TriTour have signed a collaboration agreement for 2022 and 2023, in which the leading sports e-commerce in Spain will be the main sponsor of the circuit, which is considered the most important one in Catalonia, and in which more than 3,000 athletes participate annually. The agreement includes the naming of the race, which is now called Deporvillage TriTour.
The partnership stems from the shared vision and values between Deporvillage and Wefeel Events, the official organiser of the four triathlons, and responds to the e-commerce company’s objective of strengthening its presence in this sport. The triathlon integrates three strategic categories for the platform such as cycling, running and swimming, along with outdoor disciplines.
“For us, sponsoring sporting events represents a key communication strategy to reach our potential customers. We are very happy and feel confident about the partnership with TriTour and we hope to do great things together”, explains Marta Coll, Brand Manager of Deporvillage. A point of view shared by Tito Pueyo, Co-Director of TriTour, who points out: “At TriTour we like to take care of our customers, we want to be close to them in order to offer the best service so that they can live the best experience. Just how Deporvillage works with the same motives for its customers. We are confident that this union of the best clothing with the best triathlon circuit will offer a unique experience for the thousands of TriTour triathletes.
Born in 2019, TriTour is an exciting league circuit created with the four best triathlons in Catalonia, held in dream locations such as the Ebro Delta, the Costa Brava and the Pyrenees. It is the circuit with the highest participation to date: between the four races it exceeds a participation of 3,000 athletes. DEPORVILLAGE TRITOUR 2022 has already opened all the registrations, and has the dates of the four circuits fixed on the calendar: April 30th and May 1st the race in Deltebre; May 28th and 29th the one in Amposta; July 9th and 10th in El Pont de Suert and they will conclude on September 17th with the event in Tossa de Mar.
More information: www.deporvillage.net