It will once again be Official Retailer of Licensed Products in this year’s edition.
The leading sports e-commerce in Spain Deporvillage has renewed its agreement with the Tour de France and will be the official distributor of licensed products also in the 2021 edition, which starts at the end of this month. With this, the company reaffirms its commitment to cycling, and to France as one of the most strategic European countries within its expansion plan, where it has been operating with great success for 8 years.
Starting in Brest on Saturday the 26th of June and finishing in Paris on Sunday the 18th July, the 108th edition of the most important race in the top category of world cycling will have 21 stages over a total distance of 3383 km, with 23 teams from several continents taking part.
The agreement of official distributor of licensed products enables Deporvillage to market the official jerseys of the French tour and the participating teams, as well as all products under official license Tour de France manufactured by brands such as Le Coq Sportif, Oakley, Elite, Selle Italia y Proformmost of them also regular suppliers of the Spanish platform.
For Xavier Pladellorens, founder and CEO of Deporvillage, “to be able to maintain this agreement with the Tour de France, one of the most important cycling events in the world, is very important for us as it allows us to continue on our way to consolidate our position in the top of mind of cycling fans”.