The company is extending its Click and Collect and Service Point services, which until now were only available in its two physical stores, to 9 partner points for collecting orders and also receiving an assembly and set-up service for your bicycle
Deporvillage, the store specialising in cycling, running and outdoor sports, continues to strengthen its bike catalogue by incorporating 6 new high-level brands: BMC, Pinarello, Lapierre, Bianchi, Mondraker and Berria.
The incorporation of these new brands reinforces deporvillage’s expansion strategy in the bicycle sales market , which began just two years ago. In this way, these new signatures not only cover the specific needs of its customers, but also help the company to continue promoting its omni-channel strategy, which allows the user to enjoy the experience and services that they can access in its two physical stores, which opened this year, and in the next openings that will take place throughout 2024.
In this way, deporvillage becomes a strategic partner for cycling brands, with 40 brands in its catalogue such as Cervélo, Basso, Santa Cruz, BH Bikes, Merida, MMR and Haibike, offering expert users a specialist catalogue that allows the company to adjust to the needs of its users, regardless of the segments or disciplines they practise.
In addition, the company is working on new and important brand additions for 2024, which will complete those made this year and will position deporvillage as the reference retailer in bicycle sales in Europe.
On the other hand, the aforementioned openings of two physical points of sale in Alcorcón (Madrid) and Granada in April and August of this year are boosting the sale of bicycles in their areas of influence. Thus, these spaces are allowing deporvillage to strengthen their relationship with customers, which helps the company to better understand their needs and satisfy them and, at the same time, allows customers to have a space where they can not only see the actual product on display, but also benefit from a consultation and advice point.
As Jose Perez-Milá, Co-CEO of deporvillage says “the opening of our two physical stores has been one of deporvillage’s biggest bets for this year, which has allowed us to get even closer to our customers, deepening our knowledge of our users through personal contact in store. In this way, and thanks to the team of personal service experts who advise our customers in the stores, we increase the quality of service and really explore the full sales potential of bicycles.
Expansion of new services
The Click & Collect service, for in-store collection of the product sold online, and Service point, a service for maintenance and assembly of bicycles in stores, are helping to increase sales in general, and specifically of bicycles, allowing users to come into contact with a specialised space where they can be attended, advised and receive an assembly service for their bicycles and set-up, if they need it.
In addition, deporvillage has extended these Click and Collect and Service point services to other associated points, which receive specific training from the company to offer maximum service and quality guarantees. This allows users to pick up their orders in places where the context is cycling, always with an associated assembly service.
Nine associated points have already been set up, located in provincial capitals and urban centres such as Madrid (Fit Bike), Barcelona (The Bike Ambulance), Zaragoza (Ciclos Gamen), Bilbao (Velobide), Vigo (Tramo Libre), Seville (Expobikes), Valencia (Eurociclo), Palma (Biciarreglo) and Burgos (Burgos Bike Rental).
This is a pioneering initiative in the sector, in which deporvillage expects to deliver between 500 and 1,000 packages per month. This allows the user to collect their product and, in addition, in the case of bicycles, receive personalised service and advice as well as an assembly and set-up service.About this new service model Amparo Cuerda, Co-CEO of deporvillage, comments that “our vision is none other than to become the benchmark retailer in bicycle sales in Europe. We are very clear that the sale of a bicycle does not end when we ship it, we must be a reference in what really adds value as a company specialising in the sale of sports equipment: Services and After-Sales Experience”.
Deporvillage was born in 2010 with the aim of offering cyclists, runners and outdoor sports lovers the latest news from leading brands under an exceptional shopping experience. It currently sells more than 140,000 items from around 680 top brands worldwide and has more than 2.5M customers and 5M visits per month.