The sports e-commerce reaches 10.4 million euros during the week, despite the supply crisis.
And now with Christmas already in focus, the company expects to close the year with over 160 million in sales
The leading sports e-commerce in Spain Deporvillage achieved a 15% increase in sales during the Black Friday campaign compared to the same campaign in 2020, exceeding 10 million euros in turnover. These results meet the company’s expectations and are the result of intense work by all their teams to get through the week successfully despite the global supply crisis.
The main key to such a positive performance was the significant stock reinforcement organised by the purchasing department during the previous months. The offer of the traditionally most-demanded products in this campaign was covered successfully, mainly coming from the cycling, outdoor and sportswear categories. The reinforcement of the logistics department, which increased staffing levels and loading capacities to cope with a total of 75,000 orders, was also crucial.
With discounts of up to 50% and with an extra 10% coupon, more than 2 million people visited the e-commerce during the campaign days. The top 5 best sellers in this special week were clothing, shoes, cycling components and turbo trainers. The most popular brands include The North Face, Garmin, adidas, Castelli, Salomon, Shimano, Gore Wear and Finisseur.
Thus, Deporvillage is already facing its next challenge, to be able to supply its more than expected increase in sales over the Christmas campaign, and to be able to close the 2021 financial year with more than 160 million euros.
Alex Reina, Business Development Director, assures: “We continue to grow year after year, meeting our expectations. For us it is a key week in which all our efforts are focused. We are very happy with the results achieved and this sets us in the right direction for the Christmas campaign”.
More information: www.deporvillage.net