The new sponsorship includes the naming of the event that will be held next June
After several years as a partner of the event, the renowned sports e-commerce company Deporvillage has signed a new agreement as Title Sponsor of the legendary race Transpyr Coast to Coast. A unique mission in the world, which can be completed by mountain bike, road or electric bike and which covers the Pyrenees from coast to coast in only 7 days.
With this sponsorship extension, the race has been renamed “Deporvillage Transpyr Coast to Coast”.
The key to the alliance: A passion for cycling
The vision and passion that both entities share for the practice of cycling has been key in the signing of this new alliance that joins the one that Deporvillage has with the TriTour League. Sponsorships that are part of its new strategy and that aim to increase the e-commerce’s presence in the main events of its star categories, such as cycling, running and outdoor sports.
The partnership with Transpyr C2C, follows the desire to accompany our customers and be part of their experiences. This test teaches us that with effort, perseverance and perseverance it is possible to overcome difficulties. We love the legitimacy of the event, the passion of its participants, the challenge and the demands it places on the people competing. All of them are attributes with which our brand feels fully identified, explains Marta Coll, Marketing and Communication manager of Deporvillage.
Francesc Sallent, creator and founding partner of Transpyr Coast to Coast, notes: “For us, joining a brand like Deporvillage makes a lot of sense because we share traits in our DNA: international vocation, disposition towards quality and excellence and innovation…, Deporvillage is known and present all over the world offering quality services aimed at an increasingly demanding sports clientele. This has made it a reference brand as a distributor of sports equipment and we are more than excited to become part of its strategy”
Deporvillage has also reached an agreement with the organisation to produce the race jerseys with its own brand Finisseur which, for the first time in its two-year history, will dress all the participants of a cycling race.
One of the best MTB stage races in the world
Created in 2010, the Transpyr Coast to Coast is undoubtedly one of the most exciting and epic adventures for fans of the discipline, considered one of the best MTB stage races in the world. It proposes the challenge of crossing the Pyrenees from coast to coast during seven tough stages to cover 750 km between Saint Jean de Luz and Roses, with a cumulative altitude of 18,000 meters. The 12th edition will be held from June 12th to 18th, with the participation of around 400 cyclists from countries all over the world.
More information: www.deporvillage.net
